11:11 APPAREL (2012-2013)

11:11 Apparel was established by Heather Tunches in 2009. Inspired by her core beliefs of optimism and faith in oneself, she set out to create a clothing line with a message reflecting those values. I was contacted by Heather in May of 2012 to design a few pieces for her Spring / Summer line. After a successful drop, it was decided that I would design the entire Fall / Winter line. With this release, I had rebranded 11:11 by designing a new logo and coming up with a new tagline, "Crafted From Optimism". I was given much more freedom of direction and created four designs printed on six pieces. Dropping with a brand new website, the F/W range was 11:11's most successful release yet.

As one of my most ambitious projects to date, I challenged myself to design the entire Spring / Summer '13 range by hand. In doing so, I had created some of my favorite concepts for the brand. The line dropped in July with three new designs on six different pieces. Although rewarding, I decided to move forward from 11:11 shortly afterward.



I am a self-taught graphic artist operating just outside of Chicago, Illinois. I specialize in design and art direction encompassing the areas of apparel, branding, and print. My freelance career began five years ago with the founding of Midnight Society, a project that aimed to branch out and form a multidisciplinary studio catering toward clients in need of a range of artistic services. Following this experience, I decided to close the studio and set out on my own in late 2012.

I am always accepting new clients, so if you'd like to work together, shoot me an email at hello@cameronlatham.com.


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